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Gold earrings, gold necklaces, gold pendants, gold rings, and gold bracelets: the choice is endless

Pure gold is too soft for everyday use, so for durability, the gold used for jewellery is mixed or alloyed with other metals. The amount of pure gold in a particular piece of jewellery is measured in carats (ct) – 24 carats being pure (fine) gold.


  • 9ct 375 37.5% of pure gold.
  • 14ct 588 58.8% of pure gold, popular with manufacturers in America and Europe but not the UK.
  • 18ct 750 75% of pure gold, the number 1 choice for luxury, quality and durability.
  • 22ct 916 91.6% of pure gold.

Many people are unaware that gold need not be the familiar golden colour. By adding different metals to the alloy mix, it is possible to create gold in a variety of different colours and shades of colours, ie. pink, green, etc.

SolarmarkIn addition to the hallmark, on some pieces of fine quality 18ct and 22ct gold jewellery you will also find a mark shaped like a small sun. This is the ‘solar mark’, the trademark of EmaGold, the pan-European quality gold jewellery manufacturers’ organisation. Entry to Emagold is strictly controlled and only jewellery producers meeting the strictest quality criteria are accepted. The ‘solar mark’ is your guarantee of quality.


Silver and palladium are alloyed with gold to create white gold. The use of alloys means white gold is not a bright white. White gold is usually plated with Rhodium to give a bright appearance, but as it is only plating it will wear through to show the natural colour. This of course can be restored by re-plating after a thorough polish and clean.