Forty Fabulous Years of Forum!
2022 is a very special year for us at Forum. We are celebrating our 40th Anniversary of being an award-winning, independent, family-run jeweller!
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Some reflections from Helen Molloy, Forum’s Director, on our Fab At Forty celebrations:
So, Forum Jewellers celebrated its 40th year of trading this year and I feel compelled to share in the joy it has brought me and my team.
When we sat down back in October 2021 to plan the celebrations back, our initial thoughts were ‘let’s have a big black tie party and invite our customers’. Then we realised the worry of Covid still loomed and that a lot of customers wouldn’t necessarily attend such an event. So how could we reach a wider customer base?
The idea of carrying out Random Acts of Kindness was born. Then we said ‘why not do 40 acts for the 40 years, over 40 weeks?’ We then literally brainstormed what we could do that would thank a wide range of our customers but also the Broadstone community that are extremely loyal to our high street.
It was so much fun coming up with the ideas, and at the end of it we had 40 ideas that we could start to deliver from February through to November.
These ranged from:
Thanking our fellow Broadstone businesses monthly with delicious cupcakes – 480 in total, thankfully I didn’t have to bake them! We supported a local baker called Cake Me Crazy.
Surprising 17 customers who were making a purchase instore by paying for it for them.
Reaching out to thank the community by donating cash to the Scouts via a car wash, new footballs for the Youth Football Club, a visit from ice cream van for the Youth Club, and a cash donation to the Royal British Legion Poppy Appeal and to buy wreaths for the Cadets to lay on Remembrance Sunday.
We surprised the elderly with Curly the Busker who played songs for two local care homes, we turned up at the local children’s nursery with a gift voucher to buy toys. We rewarded the hardworking teachers of the local first school with a Nomination jewellery gift.
On special occasions such as Mother’s Day, Easter and Father’s Day, we walked the high street giving away flowers and chocolates to shoppers.
We donated to charities, the Food Bank, and Christmas presents for children who are at risk of receiving nothing.
We thanked those that provide a service to us: postmen, bin men, and cleaners by giving them Costa vouchers.
My one hope is that our amazing customers and followers have experienced one of these random acts for themselves or know of someone who has. We’ve received such amazing support and feedback from our followers whenever we have shared our pictures on social media.
So what have I learnt?
I have learnt:
It’s going to be sad not to have something to give each week, it certainly has been Fab at Forty for Forum.
Have a look at some of the wonderful images of our Random Acts below.
Take a look back at our social media channels
Iain & Susan Munro started Forum Jewellers in 1982 from a tiny shop in the small market town of Blandford Forum (hence the name!) in Dorset.
Iain had been in the jewellery business since 1966 when he first joined H Samuel, at that time still a family run business. Subsequent promotions moved him around the UK so when the opportunity presented itself to return to their home county, Iain and Sue were both keen to have a go at running their own business. They moved to Blandford in 1982 and, after five days of decoration, alterations and refitting, Forum Jewellers opened its doors and the new shop prospered.
After several years of trading, Iain & Sue felt they were ready for a new challenge, opening a second shop in Dorset. In May 1998, Forum Jewellers of Broadstone opened its doors to a warm reception from the locals. In 2000, their daughter Helen joined the already well-established team and the difficult decision to sell the Blandford store was made in order to grow the potential of the Broadstone store. Forum has continued to grow and thrive and is now a well-known and respected local name, renowned for excellent customer service and quality products.