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Local Jewellers Found to be More Influential Than Celebrities When it Comes to Jewellery Choices

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Forum Jewellers
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Jay Allen
Jay Allen
18:54 05 Feb 20
Picked up an engagement ring Amazing staff so helpful thankyou guys
Delia Lothian
Delia Lothian
13:52 22 Dec 19
Staff were friendly and helpful. Alteration to my watch strap was done a day quicker than expected.
Amelia Starkey
Amelia Starkey
21:39 04 Nov 19
Having been visiting this place since I was a little girl. I love the staff here and everything about it.
Megan Jones
Megan Jones
11:34 19 Sep 19
Extremely friendly, helpful,efficient and very professional staff. High quality service. Work completed to an extremely... high standard. Highly recommended.read more
Craig Shepherd
Craig Shepherd
13:57 05 Sep 19
Lovely place to go, nice and clean inside with welcoming staff.
Kim Day
Kim Day
13:26 10 Jun 19
Forum Jewellers stock really lovely jewellery. Some very expensive to the not so expensive. A wide range to choose from... and they do repairs. Staff are extremely helpful.read more
Dave Eate
Dave Eate
09:40 13 Dec 18
Although I am wheelchair bound I was able to get over the entrance step as they have a ramp. Once inside the staff were... very helpful, bringing many different pieces of jewelry to look at. There was no pressure to buy and the staff were very patient with me.the jewelry shown was beautiful though not cheap.read more
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We were overjoyed to read this headline in the Retail Jewellers magazine this week!! At Forum, we pride ourselves on our knowledge and expertise in all types of contemporary and traditional jewellery and we always strive to give each one of our customers the best advice and recommendations.

Here’s more of the article:

“Extensive consumer research carried out by the National Association of Jewellers (NAJ) has found that when it comes to buying jewellery, the local jeweller is more influential on people’s choices than celebrities or the royal family.

According to the research of over 2500 consumers carried out by Harris Interactive on behalf of the NAJ, the Company of Master Jewellers (CMJ) and the Goldsmith’s Company, only 8% of consumers said celebrities influenced their jewellery choices.

This is compared to 61% of consumers who said their local jeweller has an effect on what they buy, greater than both the royal family [52%] and friends and family [59%].

Commenting on the research, Helen Dimmick from the CMJ, said: “I am absolutely delighted that this important survey confirms the primary status of the local independent retail jeweller for influencing precious jewellery choices.

“Their trusted authority and exceptional customer experience are key to the timeless and special relationships with each and every customer to ensure the perfect gift on every occasion.

“Even in challenging and uncertain times, it is the local independent jeweller’s expertise that will deliver the perfect loved one’s surprise waiting underneath the Christmas tree.”

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