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Engagement Ring Buying Guide

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Customer Reviews

Forum Jewellers
Based on 83 reviews
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Jay Allen
Jay Allen
18:54 05 Feb 20
Picked up an engagement ring Amazing staff so helpful thankyou guys
Delia Lothian
Delia Lothian
13:52 22 Dec 19
Staff were friendly and helpful. Alteration to my watch strap was done a day quicker than expected.
Amelia Starkey
Amelia Starkey
21:39 04 Nov 19
Having been visiting this place since I was a little girl. I love the staff here and everything about it.
Megan Jones
Megan Jones
11:34 19 Sep 19
Extremely friendly, helpful,efficient and very professional staff. High quality service. Work completed to an extremely... high standard. Highly more
Craig Shepherd
Craig Shepherd
13:57 05 Sep 19
Lovely place to go, nice and clean inside with welcoming staff.
Kim Day
Kim Day
13:26 10 Jun 19
Forum Jewellers stock really lovely jewellery. Some very expensive to the not so expensive. A wide range to choose from... and they do repairs. Staff are extremely more
Dave Eate
Dave Eate
09:40 13 Dec 18
Although I am wheelchair bound I was able to get over the entrance step as they have a ramp. Once inside the staff were... very helpful, bringing many different pieces of jewelry to look at. There was no pressure to buy and the staff were very patient with me.the jewelry shown was beautiful though not more
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Here are some answers to some of the questions we are most frequently asked by those preparing to propose:

What’s the average cost of an Engagement Ring?
According to the Company of Master Jewellers, the average cost is £1,800. Tradition says that you should budget for spending around two months wages on your ring. We have a wide selection of engagement rings starting from £295.

What types of ring are there to choose from?
There are a number of considerations and it’s wise to find out discreetly what type of style your partner likes before you buy! It is traditional to have a diamond ring but you can choose according to diamond size (carat), colour, cut and clarity. All can have an influence on the price.

What does carat mean?
Diamonds are measured by four factors:

Carats – the weight of the diamond. 100 points equals 1 carat

Colour – the most sought after white diamonds are colourless. They are graded by letter:

  • D-E = exceptional white
  • F-G = rare white
  • H = white
  • I-J = slightly tinted white
  • K-L = tinted white
  • M-Z = tinted

At Forum Jewellers, we focus on quality diamonds in the D-I range

Cut – There are more than 10 different shapes of diamond including:

  • Round
  • Princess cut – square
  • Oval or pear-shape
  • Marquise or emerald cut
  • Asscher or cushion
  • Radiant
  • Heart-shape

Each cut will reflect the light differently giving a unique effect. The most popular diamond shape for an engagement ring is the round, brilliant cut, and the most popular style is the classic diamond solitaire ring.

Clarity – When diamonds are created from carbon, it does not always form a clear gemstone. Deposits called inclusions may form a ‘black spot’ and, as such, each diamond is unique. The rarest and most valuable diamonds have the least inclusions.

What metal should I choose?
At present the most popular metal used for engagement rings is white gold or platinum, but yellow gold does continue to sell. Again don’t worry if you get it wrong, we can always change it. Many of the rings we sell are available in all the difference metal options.

When should I propose?
You may have a special date, such as the anniversary of when you met or significant date for the two of you but, surprisingly, Valentine’s Day is NOT the most popular day to propose, despite its connotations with love! We are most busy in December with people preparing to propose on Christmas Eve, Christmas Day, New Year’s Eve and New Year’s Day.

What do I do if the answer is no?
Don’t panic! Return the ring to us for a full refund.

How do I know what size to buy?
We always suggest taking the chosen ring for the proposal and then asking your loved one to call in afterwards and we will measure their finger to obtain the correct size to be ordered.

What if they don’t like the design I choose?
Don’t worry. We will exchange it for one for the same value that they fall in love with or more, of course, if they persuade you to buy a more expensive one!

What should I do about insurance?
We always recommend that you ensure you are adequately covered, either by taking insurance with ourselves at the time of purchase or checking your home contents policy, in case of loss, theft or damage. Ask our staff for details.

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