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The Diamonfire brand name is synonymous with outstanding quality, creativity and a keen sense of designer trends. However, it was the innovation of creating a synthetic stone, cut and polished exactly as a diamond that excited the jewellery world, when Diamonfire delivered the “Ideal Cut”, a specific polishing technique for diamonds, for zirconia stones. Today the Diamonfire zirconia stone is one of the most exclusive of all synthetic stones with its 57 hand-polished facets from its natural ideal. To further identify its premium positioning Diamonfire zirconia is measured according to the same quality criteria as a true diamond – purity, proportion and colour – and it is even measured in carats.